Instagram ads must use the correct dimensions to display properly and reach the maximum audience without cropping.
Instagram Image Dimensions
| Format | Dimensions | Notes |
|---|---|---|
| Feed photo ad | 1080 × 1080 px | Square 1:1 — recommended for most ads |
| Feed landscape ad | 1080 × 566 px | 1.91:1 ratio |
| Feed portrait ad | 1080 × 1350 px | 4:5 ratio — gets most screen space |
| Story/Reel ad | 1080 × 1920 px | 9:16 vertical full-screen |
| Carousel ad | 1080 × 1080 px | Square; up to 10 cards |
Tips
- Use the exact dimensions listed — the platform crops images that do not match
- JPG at 80% quality is best for photos; PNG for graphics with text
- Resize for free at fourmeld.com/image-tools
FAQs
What happens with wrong dimensions?
The platform auto-crops which may cut off important parts of your image.
Which format — JPG or PNG?
JPG for photos (smaller). PNG for graphics with text or transparent areas.
Can I use one size for all formats?
Use 1080x1080 as a safe square size that works across most Instagram placements.
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